The crew
20 humans. One mission.
EmpowHER is built by an operational team of producers, stage managers, artists, and volunteers who believe in reminding you who TF you are.
Founder spotlight
Anna Madewell
Founder & Festival Director · Madewell Productions
The director behind EmpowHER Festival, Anna leads Madewell Productions in cross-collaboration with Austin's creative collectives — turning one venue, three stages, and a 20-person team into a storytelling immersive music production.
Under her direction, EmpowHER 2025 generated $10,000+ in cash sponsorships and ticket revenue while building a growing movement around authenticity and self-expression.
Operational team
The hands and hearts behind it
Meet the leads — with more hands across stages, production, hospitality, and safety.
Anna
Founder & Festival Director
Laura
Executive Director
Kelsey
Dance Director
Sarah
Social Media Manager
Priyanka
Sponsorship Director
Amiiri
Promotions Queen
Hannah
Event Coordinator
Marissa
Graphic Designer
Paloma
PR Lead
Jasmine
Operations Manager
Cassie
Flow Director